Featured
Maison Aria
2021 →A home goods label working with small studios across the Mediterranean. Considered objects, slow production, fair pricing.
11
Years holding companies
6
Independent brands
180
Makers & craftspeople
∞
No exit horizon
A note from the founders
We started Sage because we wanted to build the kind of company we never saw.
Sage Brands was founded in 2014 by Eleanor Voss and Henri Calloway in a small office above a bookbinder in Lisbon. We'd spent fifteen years in venture, advertising, and private equity — and we kept meeting the same people: founders who made beautiful things and were exhausted by the way ownership worked.
We thought: what if a holding company was run like a slow studio? No quarterly pressure, no aggressive rollups, no fifteen-minute calls. Just patient capital and a quiet belief that the best companies look better in ten years than they do today.
Eleven years on, we still operate the same way. Just with a slightly larger bookbinder.
Eleanor Voss
Co-founder
Henri Calloway
Co-founder